Common Use Cases

Learn about common ways customers use the API.

Culture Amp's API can be used programmatically by customers to fulfill a large variety of powerful use cases.

Most commonly these take the form of:

  • Deepening people insights and creating bespoke reporting or analytics solutions.
  • Connecting Culture Amp to other apps employees use each day to support common workflows.
  • Eliminating tasks that have low value or are repetitive to free up time and refocus on employee experience.
  • Automating data management across apps & data stores.
  • Creating new or custom workflows that incorporate data from the API.

Let's take a look at each of these categories with some examples to deepen your understanding.

Deeper People Insights and Bespoke Analytics

  • The API can be used to enrich your people analytics by leveraging Culture Amp data on-demand and combining it with other sources to create even more powerful insights.
  • Centralize, combine and refine your people data with other financial, operational, sales, product or HR data to expand your picture of the employee experience.
  • Build the reporting, visualizations and dashboards your leaders need to stay informed and realize greater business value from your people data.


Extracting performance ratings data for employees to run quartile analysis and more easily stratify and bucket employees by performance, enabling the identification of improvement opportunities.

API Use Case Commonly Enabled via

  • ETL (Extract, Transform, Load) & Pipeline Tools
  • Business Intelligence and Visualization Tools
  • Analytics Platforms
  • Databases, Data Warehouses and Data Lakes

Connecting Culture Amp to Other Apps

  • Embed Culture Amp into your existing workflows across the apps your employees use each day.
  • Connectivity with your tech stack supports the way you work, with data automatically updated where it's needed on-demand.


Building a custom integration or connector between Culture Amp and an your HRIS to enable the automated retrieval of recent manager review feedback that is loaded against each employee's profile within the HRIS, allowing your Managers to review this information more conveniently.

API Use Case Commonly Enabled via

  • OKR (Objectives & Key Results), Project Tracking and Productivity Apps
  • Analytics tools
  • ATS (Application Tracking System) and HRIS (Human Resources Information System)
  • Coaching and Skills apps

Automating Tasks & Creating New Workflows

  • Automate low-value tasks to save time and refocus on your employee experience.
  • Develop your own custom workflows to support your organization’s unique business needs. Automate tasks or workflows.


Setting up a custom workflow via Workato which takes a data change from the API as an input trigger to initiate a new workflow. For example, detecting a change in your employee’s Performance Ratings triggers a sequence to retrieve this data and update it in your employee's data stored in your data warehouse.

API Use Case Commonly Enabled via

  • iPaaS and Workflow Automators
  • OKR, Project Tracking and Productivity Apps
  • ATS and HRIS

Programmatic Data Management

  • Keep your data accurate and fresh everywhere it's needed automatically. Programmatically sync your people data and keep it updated seamlessly across your tech stack.


Automated data pulls daily to retrieve your Culture Amp Employee and Performance data, subsequently loading it to your Data Warehouse before distributing this to your other apps such as Greenhouse (ATS) where it is required automatically.

API Use Case Commonly Enabled via

  • OKR, Project Tracking and Productivity Apps
  • ATS and HRIS
  • Databases, Data Warehouses and Data Lakes